A few keystone games are so influential that they shape the entire gaming landscape, spawning a wave of works inspired by (or straight-up copying) the original title. In the 2010’s, you’d be hard put to name a game more influential than FromSoftware’s Dark Souls: A hardcore action RPG with a grimdark aesthetic in which players … [Read more…]
The importance of influencer marketing for reaching gamers can’t be overstated. In 2024, the market size for influencer marketing reached $24M USD – nearly double the size of the market just three years earlier. But with so many brands and publishers having cottoned on to the importance of influencer marketing, the issue becomes how to … [Read more…]
Indie publishers struggle to get noticed. While publishers behind AAA titles can generally rely on their prior reputation or bankable IP to attract the initial attention of players and media outlets, indie devs are simply happy to make it onto someone’s radar. For this reason, indie games depend heavily on word-of-mouth marketing, either via Steam … [Read more…]
Film and TV adaptations of popular game franchises have gained credibility in recent years with a slew of both critically and commercially successful projects. Shows like Arcane (covered in Stream Hatchet’s Save Point 2024 report) have capitalized upon the depth of their worlds (League of Legends) to source interesting characters and unique premises. This then … [Read more…]
Smite entered the MOBA game later than many other titles, launching even a year after Dota refreshed the series with Dota 2. Despite this late start, the cross-mythology pantheon of gods captured gamers’ imaginations, and the game quickly became a favourite among players looking to avoid frustrating mechanics (like having to last-hit minions to get … [Read more…]
At Stream Hatchet, we believe the best way to evolve is by listening to our customers. Over the past year, we’ve heard consistent feedback about the challenges you face when navigating data: Filters that were tricky to manage, key stats that weren’t as accessible as they should be, and tools that needed to work harder … [Read more…]
2024’s Top Sports Events on Live Streaming | Stream Hatchet However, a growing number of viewers are turning to live-streaming platforms for their sports fix, whether that be live events covered by co-streamers, or fascinating new hybrids between live streaming culture and sports tournaments. In this article, we’re looking at the most popular sports events, … [Read more…]
Which Game Releases Work on Live Streaming | Stream Hatchet Although no game is guaranteed success on live streaming, looking at which titles have worked in the past might give us some insight into what games will hit big on live streaming in 2025. Brands and publishers alike should be aware of what genres, budgets, … [Read more…]
Holiday Viewership Buoyed by Easter on Twitch | Stream Hatchet live-streaming platformsdifferent seasons where viewing patterns In this article, we’ll be looking at how live-streaming viewership changes during key holidays on the U.S. calendar, before delving deeper into the so-called “Q5” period around Christmas and New Year’s for 2024 to discover what events still have … [Read more…]
How Brands Can Combine Roblox and Live Streaming | Stream Hatchet entire AAA gaming space combinedplayer base is growing by roughly 20% every year Brands have taken notice, and are now hoping to capitalize on the unique marketing opportunities presented by an interactive metaverse like Roblox. But while modern brands have come to grips with … [Read more…]