Discovering new talent in the crowded live-streaming arena is incredibly difficult and time-consuming. Although mega-popular streamers stand out with record subathon events and astoundingly high viewerships, these streamers are often tied up in pre-existing brand deals or command prices exceeding most marketing budgets. Middleweight streamers make better partners for emerging brands, but the range of … [Read more…]
In a modern era where sports and fashion seamlessly blend, athletes have transcended their roles as game-changers on the field to become influential figures in the world of style. From football to basketball, cricket, baseball, golf, and beyond, the intersection of athletic prowess and sartorial elegance has given rise to a new breed of trendsetters. … [Read more…]
Metaphor: ReFantazio is a rare breed among AAA game releases in recent years: A wholly original game with a new world, new characters, and new mechanics. JRPGs have had a great year on live streaming, albeit with remakes of entries from classic series like Final Fantasy and Dragon Quest. One might hope that the promise … [Read more…]
In recent years, there has been a noticeable trend of traditional athletes diversifying their portfolios and venturing into the dynamic world of esports. Once confined to the realm of video game enthusiasts, esports has now become a lucrative industry that attracts not only gamers but also professional athletes seeking new opportunities. This strategic shift can … [Read more…]
Twitch’s subscriber system isn’t exactly the most intuitive among the many live-streaming platforms. Between the various different types of Twitch subs, the varying pricing system, and the multitude of exclusive perks for subscribers, it can be difficult for a streamer or a brand to wrap their head around it. Twitch’s own blog is a great … [Read more…]
Retirement for athletes often marks the end of an illustrious career filled with triumphs, challenges, and unwavering dedication. However, the journey doesn’t necessarily end at the finish line; instead, it transforms into a new chapter where retired athletes can continue to contribute to the sports ecosystem they once dominated. In this blog, we explore how … [Read more…]