Halloween has become a holiday on par with Christmas in terms of marketing potential, hyping up players, streamers, and viewers alike with a bevy of spook-themed new games and events. Across all forms from film to gaming to now even music, creative industries are leaning on Halloween to bolster their engagement in an increasingly crowded … [Read more…]
In a country where cricket reigns supreme, one sport has managed to carve a unique niche for itself and capture the hearts of millions. The Pro Kabaddi League (PKL) has become a force to be reckoned with in India’s sporting landscape. As the 10th season of PKL is set to commence this December 2nd, today’s … [Read more…]
Mario Party’s chaotic gameplay is key to its success. That any player can rebound with a lucky Chance Time event, or that the star leader can be dethroned by the combined efforts of their opponents, leads to hilarious reversals of fortune that have been entertaining gamers for 25 years now. Super Mario Party Jamboree is … [Read more…]
Athletes captivate the spotlight, but the unsung heroes, coaches and trainers, sculpt these stars. Their influence spans beyond tactical prowess, extending to mental fortitude and resilience. Through strategic mentorship, they instill discipline, refine skills, and foster the mindset required for triumph. Whether in the finesse of soccer, the agility of basketball, the precision of baseball, … [Read more…]
Discovering new talent in the crowded live-streaming arena is incredibly difficult and time-consuming. Although mega-popular streamers stand out with record subathon events and astoundingly high viewerships, these streamers are often tied up in pre-existing brand deals or command prices exceeding most marketing budgets. Middleweight streamers make better partners for emerging brands, but the range of … [Read more…]
In a modern era where sports and fashion seamlessly blend, athletes have transcended their roles as game-changers on the field to become influential figures in the world of style. From football to basketball, cricket, baseball, golf, and beyond, the intersection of athletic prowess and sartorial elegance has given rise to a new breed of trendsetters. … [Read more…]
Metaphor: ReFantazio is a rare breed among AAA game releases in recent years: A wholly original game with a new world, new characters, and new mechanics. JRPGs have had a great year on live streaming, albeit with remakes of entries from classic series like Final Fantasy and Dragon Quest. One might hope that the promise … [Read more…]
In recent years, there has been a noticeable trend of traditional athletes diversifying their portfolios and venturing into the dynamic world of esports. Once confined to the realm of video game enthusiasts, esports has now become a lucrative industry that attracts not only gamers but also professional athletes seeking new opportunities. This strategic shift can … [Read more…]
Twitch’s subscriber system isn’t exactly the most intuitive among the many live-streaming platforms. Between the various different types of Twitch subs, the varying pricing system, and the multitude of exclusive perks for subscribers, it can be difficult for a streamer or a brand to wrap their head around it. Twitch’s own blog is a great … [Read more…]
Retirement for athletes often marks the end of an illustrious career filled with triumphs, challenges, and unwavering dedication. However, the journey doesn’t necessarily end at the finish line; instead, it transforms into a new chapter where retired athletes can continue to contribute to the sports ecosystem they once dominated. In this blog, we explore how … [Read more…]