Match Preview

How Has Resident Evil Requiem Hyped Up Streamers? | Stream Hatchet Monster Hunter Wilds Street Fighter 6 Of course, nothing’s guaranteed in this day and age, and neglecting to market your game and monitor public sentiment around it can be disastrous for these AAA titles on launch. Additionally, Resident Evil 9 may end up going … [Read more…]

There are just too many influencers now. On Twitch alone there are over 7M active streamers every month, and that means over 7M potential partners to sift through for an influencer marketing campaign. Even with an initial list of names in mind, they may no longer be as popular as you once thought, or maybe … [Read more…]

Indie games have a lot of buzz right now. There’s a palpable sense that if you can just get your game out in front of people, they’ll gain traction. They’ll see that indie devs have some of the most innovative mechanics and memorable stories on offer across the entire gaming industry. Recent hits like Schedule … [Read more…]

A Common Mistake with Influencer Marketing… | Stream Hatchet Art of FightingThe King of FightersFatal FuryFatal FuryFatal Fury: City of the Wolves But, as we’ll see in a second, the results of this push were below expectations. Despite an expansive influencer marketing campaign stretching across the sporting and live-streaming industries, Fatal Fury: CotW failed to … [Read more…]

When a big game launch looms on the horizon, smaller publishers run for the hills. They upend their launch strategies to avoid competing for players’ money and, more preciously, their time. GTA VI is the next upcoming hyped game launch: A title with a production value of over $1B dollars and a legacy among both … [Read more…]

Launching Extraction Shooters on Live Streaming | Stream Hatchet Escape from Tarkov kicked off this subgenre which is now swamped with all kinds of variants including PvP, PvE, and PvPvE gameplay. Publishers are trying to find new niches in this space, with demos and alpha tests for new Extraction Shooters dominating online discourse. To see … [Read more…]

There are few browser-based games nowadays that can draw in a consistent crowd. While the 2000’s were dominated by casual browser-based games like Neopets or flash game sites like Miniclip, the rising popularity of Steam and PC games gradually turned people away from these free-to-use sites. But a select few adapted to their changing environment … [Read more…]

Mobile MMO Performance on Live Streaming | Stream Hatchet A number of big IP MMOs have already made the leap to a mobile format, but one upcoming port has serious buzz around it. In November 2024, Square Enix officially announced that Final Fantasy XIV: A Realm Reborn would be coming to mobile. We also know … [Read more…]

In all the excitement of securing partnerships with compelling influencers and executing a unique campaign, it can be easy to forget about the nuts and bolts of your latest influencer marketing activation: The results. Influencer marketing reporting requires a range of metrics, not all of which will be immediately available to you from your partners … [Read more…]